Catalyst
CatalystPathsNegotiation
Path · Introduction

Sales: an introduction

The way to learn something properly. On the schedule you actually have. About what you actually want to understand.

7 days 9 min/day Audio-first Negotiation · In progress
Narrated by CatalystAudio-first, on the schedule you actually have
The premise

Sales, in the version that works.

Most people who think they hate sales are reacting to a version of sales that almost no one good at it actually does. Sales, in the version that works, is helping someone make a decision that is right for them. This path is the introduction. Seven days, written for the person who has never sold professionally but suspects they probably should know how. By the end you will have a working picture of what sales is, why it matters even for people who do not have sales in their job title, and a few small moves you can use this week.

Day 1, free

What sales actually is.

Day 1 starts in a car dealership with the version of sales most people picture, then takes the version apart. Sales done well is closer to careful conversation than to pressure. The doctor, the junior employee, the parent — all are doing sales without calling it that. You will leave Day 1 with a different definition than the one you walked in with.

Day 1 of any path is free in the app.

Each day, one move. In sequence.

01
What sales actually is
9 min · helping someone make a decision that is right for them. The whole definition
Free
02
The customer has a problem
9 min · your first job is to learn the problem before you say anything about your product
03
Ask, don't tell
9 min · questions outperform statements. The four kinds that move conversations forward
04
Listen for what they don't say
9 min · hedges, avoidance, emphasis, tone. The harder half of listening
05
The honest no
9 min · a clear no is worth more than a soft maybe. Four kinds, four responses
06
Trust before transaction
9 min · why the long game wins, and what specifically deposits into the trust account
07
What sales actually is
9 min · the synthesis, and where the same skills apply outside any sales job
Read Day 1, free

What sales actually is

The first lesson of the path. No account, no card — Day 1 of any path is free in the app.

Day 1 · 9 min
0:009 min
Read the transcript
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